Disney Offers Net-Movies
Monday, June 5th, 2006
Disney has followed the path of News Inc. (who recently started offering episodes of the television ‘24′ to the users on its popular site MySpace). Disney will start selling movies over the Internet through CinemaNow. The distribution of media over broadband will only continue to increase, with Pat Fitzgerald, Executive V.P. - sales, distribution, and trade marketing, Buena Vista Home Entertainment, stating that the company is pleased with the opportunity that gives viewers something that they want - more flexibility. The downloaded products will feature both new and old titles, including same-day releases, for viewing on their PC’s and portable viewing devices. Of course, that’s where the story gets interesting.
At this point, the company is not permitting the burning of the downloaded media to DVD. The Entertainment Industry is still struggling to prevent illegal copying of their property and feelsÂ? itÂ? isÂ? important to make every effort to hinder these efforts. Disney does have a partial investment in TiVo, a sign that the company is aware of the trend towards on-demand digital content, and moving to a model that supports this evolutionÂ? in media is inevitable. Users that refuse to pay for this content will continue to acquire, and in some cases distribute, accordingly. However, there are users who simply turn to pirated copies of their favourite movies or shows simply because its there and legal, paid for content really isn’t. By making the media easily available, people will start paying for it, especially if the process is relatively simple.
The success of the iPod has shown that there is a model for the Entertainment Industry to use to recoup at least some of the money it claims to be losing, and regardless of what the difference between the two numbers is, any income received from this venture is gravy, at least at this point. The prevention of burning the content to DVD, although it may appear to be the right choice, it really somewhat of a mute point. With the breakthroughs in technology relating to storage and storage devices, the ability of the average user to store desirable content, either locally or on some universally accessible but third-party server, is becoming more of a reality. The fact of the matter is that the average person who would download this material isn’t your software distributor. The content may be given to a sibling, a niece, or a neighbour, but it ignores the real problem. What a company needs to do is accept that the distribution will happen regardless and provide the content in a manner that the general population truly wants it in. It’s not a matter of trying to protect their investment. This move really does nothing to prevent or disrupt anything that is already happening. Why not allow the users who are willing to pay for the download the flexibility to use it how they really want to? They aren’t the problem, they are the solution.






So, we got off work a little early, crossed the border with little trouble (just for the record, the Canadian border guardsÂ? were much gentler with the rubber gloves), hopped on the I-5, and made our way down to the 