Search Evolution
Monday, August 28th, 2006
Regardless of the search engine, the system still seems to lack the ability to return some of the simpler searches. There are several reasons that this could be the case, but as search engines continue to compete to provide users with relevant results, it shouldÂ? become less important how well a site is optimized for search engines and more important that search engines provide a user what they are looking for.
What prompted this article was a very standard search I had considered doing on the Internet the other day. I think I would represent a great portion of the population in what I was attempting to do - go to a movie. There wasn’t any specific movie that I wanted to see, and instead was looking to be inspired. I was on the phone, and the young lady on the other end of the line was on the computer, while I was choosing to use the newspaper at the time, but if I was going to do a search, it would have been: colossus showtimes (Google, MSN, Yahoo!).
First, let’s consider one aspect of the search: showtimes. The dictionary.com definition for showtimes:
1 result for: showtimes
show·time or show time (sh t
m
) n.Â? Â?
- The time at which an entertainment, such as the showing of a movie, is scheduled to start.
- Slang. The time at which an activity is to begin.
The wordÂ? quite clearly refers to movie showtimes as a most logical choice when the word showtimes is suggested.Â?
I live in Vancouver, Canada, and in the area there are obviously several different choices for movie showtimes and theaters, and the word itself is so unclear that I cannot expect to get the desired results. However, by adding the word colossus, and again, reminding everyone that I live in Vancouver, Canada, the word should be automatically associated with Colossus Langley.
Of course giving me the Famous Players/Cineplex Odeon website itself probably doesn’t actually matter. I’m sure I could have only searched pages in Canada and increased the chances of returning the results I wanted. I could have added Langley. In fact, I have a feeling that, as an avid Internet user that isÂ? quite adept at searching, I could have gotten the exact results I wanted quite easily. The problem is the average user can’t. With a company like Google who obviously leads the way with their search technology and banks the farm on their ability to return the results that users will click on, this seems to be something they miss or are missing right now. It reminds me of a NYT article I’ve linked to a few times, where Marissa Mayer, Google’s vice president for search products and user experience, talked about the gap in their products andÂ? how it was easier to develop pioneering technology than something prosaic.
There might be certain roadblocks that prevent the major search engines from really giving a user the results the user wants, but if the results aren’t what the user wants, the user won’t go there to get them. Instead, they’ll grab the paper, flip to the Entertainment section, and read them there. Why? Because it’s always the same information in the same place and provides the information they really want. Sounds like a good model for a website or a search engine to evolve in to.






Having been familiar with the 

My Very Easy Map Just Shows Us Nine Planets - Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus, Neptune, Pluto. Millions ofÂ? childrenÂ? throughout the years have probably taken great care to remember the saying that not only helps remember the names of the planets, but also the order in which they appearÂ? moving away from the sun. Of course this is only half the story, because as we all know the shape of Pluto’s orbit caused it to switch positions with Neptune for several years in a row. Of COURSE we all knew that, right?
site even had the same