Apple vs. Microsoft?
Thursday, January 11th, 2007Om posted a funny pic on his blog comparing Apple’s new iPhone with what looks like Microsoft’s Zune, tablet PC (Origami?), and what looks like a PDA. I can’t really tell, but I think it illustrates the point. Apple’s new release definitely crosses a lot of borders and looks to combine several different appliances into one. But, do you think the product couldn’t have been released initially? Was there really any need to start with the iPod and iPod phote, then move to a unit that could handle video, and then release a version with a phone? Probably not, but it makes sense to keep re-selling to the same users with new features. As well, when the three MS products were released, although the Zune is definitely too late, they target niche markets. Lots of technogeeks are drooling over the iPhone release, but does the average person really need to combine all that yet? Probably not. I applaud the move, and believe this is coming late in the development of tech products, but then again, I think it’s a good step.
While everyone is busy being wowed by Apple, Microsoft quietly made what I consider to be a more important release. There are lots of reasons why the iPhone is good, and quite a few that show the release as lacking. Ultimately, your handheld device will have to sync with everything, from your work PC, to your home PC, and yes, to your car. Microsoft already has the upper hand with more people using their PC’s, and have taken a step at tackling what I believe will be the second most important aspect of the whole equation, which is your car. By teaming up with Ford, Microsoft has tapped into a multinational producer and distributor that holds a fair amount of North America’s and the world’s automotive market. I still believe that Microsoft has vision and depth, while Apple continues with their arrogance. I give credit where credit is due, and Apple does well with their design and marketing, but as the saying goes, beauty is only skin deep. The iPhone is not the final answer users will look for, and with some of the restrictions like a closed-platform and Cingular-only service, there should be more critics making their voices heard.






