Mobile Search
Integrating a desirable Internet experience onto a mobile platform or device is something that we discussed quite a bit on this blog in the last 6 months, and in an article earlier this week, we talked about the importance of search, especially to the big three, GYM (Google, Yahoo!, and Microsoft, an acronym I decided to adopt, at least temporarily). Google is obviously the search king, and needs little to support the argument, but I will re-link to this article that potentially offers 7-figures to anyone who can ‘crack the Google code.’ Yahoo! has been working feverishly on Panama, their attempt to re-define search, and of course, I linked to an article about Microsoft looking for ways to improve their search through mash-ups and outside developers. But what happens when you throw the idea of mobility into the mix?
What happens is a company like Tellme develops a cutting edge application that allows people to use voice technologies to search via any phone - and they are suddenly bought up by Microsoft for $800 million or so. Again, Google is the king of search, so this is definitely an attempt to crack that stranglehold, and it’s got a sexy allure, doesn’t it? Who cares about old fashioned searching; everyone will eventually be carrying a computer in their pocket, complete with digital camera, streaming digital video capabilities, and mp3 player. When they need to find something, are they going to want to type it in to Google, or simply call and ask? The gap is closing, and search results are obviously getting better for Yahoo! and Live Search. Microsoft might have bought themselves a nice boost with this one.





