The continuing competition between Google and Microsoft has led both companies to make several drastic moves. Google made a huge effort to secure exclusive rights to the MySpace search, and to counter, Microsoft’s contract with Facebook for the equivalent rights is suggested to have been written at a loss to the software giant. Microsoft releases Office 2007 and will look to further include online aspects in subsequent releases of the popular suite of applications, and on the heels of that release is Google’s Small Business Apps. Most recently, Google paid 10 times the reported annual revenue for DoubleClick, quite a generous offer, but was mostly trying to prevent Microsoft from acquiring the company. If battling Google on those two issues wasn’t enough, Microsoft is also trying to take on Adobe’s (formerly Macromedia) Flash with their Silverlight release (more info here), and the common user, by terminating reseller shipments of XP by 2008. I’m not necessarily saying that people have to switch to Vista, but the comments on that last-linked article don’t make complete sense to me; anyone who is using a machine that runs Windows 9x software should be looking to make an upgrade to their hardware regardless, and there will be a huge surplus of machines from people who have upgraded that can be purchased used for a reasonable price.

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