Digital Media sans DRM
Amazon’s announcement that the online retailer will begin to offer digital music should come as no suprise to anyone. The company has a huge reach, users well versed in electronic transaction (being the primary focus of the company), and the market is anything but saturated. The big news that comes with the announcement is that the music purchased from the digital music store will be DRM-free - MP3-only downloads that are playable on any music device the purchaser wishes to use. I hope Apple and Microsoft are paying attention.
“Our MP3-only strategy means all the music that customers buy on Amazon is always DRM-free and plays on any device,” Jeff Bezos, founder and CEO of Amazon.com, said in a statement. “We’re excited to have EMI joining us in this effort and look forward to offering our customers MP3s from amazing artists like Coldplay, Norah Jones and Joss Stone.”
EMI’s CEO, Eric Nicoli, released a statement suggesting the new Amazon.com offering will be good for music buyers, and I agree. With competition in the marketplace, the consumer should benefit, and the product is one that is more appealing. The music is being purchased and the use of the music should not be restricted. For more inofrmation, check out this article on ComputerWorld.com.





