Searching for Results
Tuesday, July 31st, 2007Search is a topic that will continue to pop up when talking about the Internet. The biggest and baddest of the big three, Google, will continue to be a target; any company that plans to make any ground in the search market will undoubtedly find themselves competing with the boys from Mountainview. Even Yahoo! and Microsoft/Live Search, the number 2 and 3 search engines, barely make any headway in the search market, which makes it difficult to achieve any real success. However, companies like Facebook, touted as the number 1 social search on the net, and Wikia, which recently acquired Grub from LookSmart and will look to implement an open source, user-contributed search engine, may be able to achieve success because of the specific types of searches they provide. These are definitely not sure-things. Facebook, as powerful a force as it might seem, is still not even the top social network, and Google can easily tap into their own social network, Orkut, which is comparable in size, focus attention on the effort, and voila, suddenly Facebook’s social search is nothing to brag about. The same could be said about Wikia, however, with a user-contributed, open source approach, one may expect a company like Yahoo! to be better positioned to challenge in that specific area. It also brings to light the fact that Yahoo! hasn’t done something like this already. No matter how you look at it, Google is the search engine to beat, and they don’t look like they will relinquish that stranglehold any time soon. The rest of the players in the search market can try and seriously compete, but then again, maybe they can just make a game of it.






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