Similar to landing the Facebook advertising contract/rights, Microsoft teaming up with Digg is a huge win for the software giant. Coupled with the announcement that the FTC will be reviewing the Google/DoubleClick deal (and asking for feedback from Microsoft and Yahoo! about the subject), it would seem to be a pretty good week for Microsoft with respect to online advertising. Microsoft and Yahoo! will certainly be careful with their input to the deal, as anything established here with respect to the online ad industry, privacy, and competition will of course affect those companies as well, but I’m sure that it’s seen as a good thing that there is starting to be some scrutiny about Google’s control of online advertising and privacy. The deal with Digg, much like the deal with Facebook, is rumoured to be a guaranteed amount for Digg, meaning there’s a good chance Microsoft might be losing money on the deal, but if nothing else, blocking Google from partnering with the news site is a win in itself.

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