Google being pressured from all sides
Tuesday, August 14th, 2007Not that it means anything in the short-term, and whether there are any significant implications or spin-offs in the long-term is anybody’s guess, but Google is finally appearing to be less than perfect. Microsoft is finalizing their $6billion deal with aQuantive and will be re-organizing the company around the deal. The re-organization will not only align aQuantive and the tools that came with the company, it will include other advertising related acquisitions like Massive Inc. and ScreeTonic. This gives Microsoft some legitimate clout in online advertising, something that was questionable prior to these recent deals, and it has been suggested the software company will leap-frog into the position of number 2 in the world of online advertising, moving ahead of online portal Yahoo!
Speaking of Yahoo!, they seem to be on a better path. Having seen former CEO Jerry Yang recently depart, the company quickly found itself the key to many different rumours, from purchasing MySpace, merging into Microsoft, or being bought by eBay. The release of the ACSI ratings puts Yahoo! as the number one portal on the Internet. While Yahoo! struggles to compete with Google as a search engine and online advertiser, Google needs to make significant gains as a portal, and this result is definitely a blow to those efforts. With a range of Internet properties that is virtually unmatched, Yahoo! is continuing to open up its operations through API’s, expand the offerings available through its 500-million-user-strong portal, and seems to have a little more (much-needed) stability.
Yahoo! and Microsoft have used their Email services and the accompanying userbases, both of which pre-date Google’s Gmail, as leverage. While both Yahoo! and Microsoft continue to lag in search and online advertising, Gmail’s growth is probably an area of concern for Google. When released, the free Email service was lightyears ahead of Yahoo! and Microsoft, but the adoption seems to be fairly limited. With the two competitors having released updated versions of their websites, there is little (if any) advantage to switching Email providers. Personally, Yahoo! seems to be the champion in the category, not only with the features and ease of use that their Email service provides, but also with respect to storage, a huge factor in choosing a provider. With Gmail sitting around 2.8GB of storage, Microsoft is in the process of increasing storage to 5GB, and Yahoo! gives unlimited storage. By keeping Email users, it makes it easier to coerce these users to their own services, and provides a tool in the battle for search and online advertising dominance. Overall, these three competing will only mean good things for users.






Having worked at
Naive! I never really put much thought in my Facebook status, or whatever you want to call it. I knew other people might see it, but at random moments, with random thoughts, I wrote random things. Did I ever consider the implications of what I might write? Maybe, but never enough to change what I was writing. Yesterday I read an article in
I’ve been using computers for over 20 years, and in that time, I’ve had lengthy periods where I was using only Apple computers and only Windows-based computers. Although pop culture and business has given me added reason to support Windows-based systems, my recent experiences with the Vista operating system has sullied my opinion of the darkside. The problem is that in my position (as an individual, not as an employee), it doesn’t make sense to get a Mac. I’m not prepared or able to spend the money on a system that makes sense. I need to have a laptop, I need to be able to run certain programs, and given what I need and the amount of money I’m prepared to allocate to the hardware, it still makes sense to get a PC. I’m quite happy with the recent Dell purchase I made, and would continue to recommend the same to most people. However, it won’t necessarily make sense for everyone, and Mac obviously does a lot of things right, which has positively affected their market share lately.