Yahoo! Search Results
For a company that is probably struggling to find any sort of good news, this type of a headline has to get them smiling:
Yahoo tops Google in quality of searches, study says
While Google dominates market share, Yahoo gets more users to click on results
While the article notes that Google is, by far, the search leader, it does suggest that Yahoo!’s results may be performing better in comparison. Matt Cutts, head of Google’s Webspam team, points out that Google’s results often don’t require users to actually click-through for the desired results, from an advertisers point of view, click-through is probably the way to best gauge results.
Yahoo! is in the tail-end of their restructuring in the post-Semel era of the company. An article by Om Malik talks about the 100 days since co-founder Jerry Yang took the reigns.





