The growing confrontation between Google and Microsoft promises to be an epic business battle. The statement, from a New York times article titled Google gets ready to rumble with Microsoft, isn’t something that should be new to anyone. While Google is the golden-boy of the 2000’s, Google CEO Eric Schmidt is familiar with the software giant, having worked for Sun Microsystems and Novell, and knows that it is anything but clear sailing for Google. With a strong core business built on their search engine and online advertising, Google is free to experiment with a varied set of offerings, but the ultimate success of Google may hinge on their ability to turn these offerings into revenues:

COUNTLESS decisions by corporate technology managers, office workers, university students and rank-and-file computer users of all kinds will ultimately determine Google’s success. How easy and inexpensive will it be to do e-mail, word processing, spreadsheets and team projects on Web software? Will high-speed network connections soon become as ubiquitous and reliable as Google seems to assume? Will companies, universities and individuals trust Google to hold corporate and personal information safely?

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