Will we ‘bing’ it?

When the new search decision engine, Bing, was launched by Microsoft at the beginning of the month, I wrote an article introducing the newest Microsoft flavour of search. I highlighted the fact that Microsoft had made many different attempts to grow in the search market, including their Facebook search deal, but had little success, and I also noted that Bing had some advantages that might give it more chance for success than previous efforts. However, I finished the article with a simple question - Is it enough to make users switch from Google?

We’re now well in to week 2 with Bing, and according to recent reports, Bing has shown continued growth. This isn’t a surprise considering the rumoured budget is $80 - $100 million. Both comScore and Compete agree that Bing has increased their share of search, but it doesn’t seem to keep its users. Unfortunately, people are programmed to use Google. Are you looking for something on the web? Google it. Simple, effective, and as common as venti-sized coffees. While I’m supportive of an alternative to Google and have gone as far as to change one search box (but only on one browser on one computer), I’m still not sure Bing has done enough to make users switch.

For more information, I recommend reading the following articles:
Bing keeps growing
Bing attracts (trial) searchers

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