It’s probably the single most asked question - how do I rank high on Google (or any other search engine). While I’ve said it before, there’s no clear cut, fool proof way to rankings, there are some simple steps that you can follow. The first step, as obvious as it may sound, is to submit your site to the search engines. It’s suprising how often this is overlooked. While there are a variety of search engines you could submit to, the big three are Google, Yahoo!, and Live search. For other search engines, just do a search for search engines, and then search how to submit to them, but for the big three:
http://www.google.com/addurl/
http://beta.search.msn.com/docs/submit.aspx
https://siteexplorer.search.yahoo.com/submit
The second step would be to look for major, respected directories that you can add your business or site to. A good example is DMOZ, the most comprehensive human-reviewed directory. While it can be difficult to get a listing, there are submission guides and articles with tips to help you get through the process. You can look to add your site here. While listing with these types of directories can have positive affects on your search engine rankings, it’s important to avoid spam directories. Do research on where you’re listing your site to make sure it will provide positive link juice. Business.com has been suggested as another example, but I’m not overly familiar with the site or the process of getting listed.
The final step would be to become involved in your industry via blogs and forums. It will take time, and almost a daily effort, but it is one of the most cost-effective ways of getting your name out in the community. If your business works locally, target local directories and blogs, and consider being less industry specific. If your business or website is relevant globally, be more specific to your industry with your efforts.
I’ve said it repeatedly, there’s no clear cut, fool proof method to ranking high on search engines, but there are simple steps that everyone can take to get the ball rolling.